The Diarists


We are Sue Asbury, David Hughes and Mike Reed - two designers and a writer. Sue is part of Asbury & Asbury and tweets as @suejanea. David leads David & Associates, and tweets as @david_hughes. Mike trades as Reed Words, and tweets as both @mikebreed and @reedwords. We've done this before: in 2007 and, abortively, in 2008.

08_01 Free from food

Free from food

Unfamiliar with the product range, this gondola marker initially struck me as an unusually frank admission about the parlous state of the processed food industry. It also made me wonder how the proof reader had missed such an obvious typo. Surely, at this size, any fool could see that there should be a space between Free and from.

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